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UMG Announces Launch Of Def Jam Africa To Support Music

UMG announces launch of Def Jam Africa with artists; Vector, Larry Gaaga, Cassper Nyovest, more

Universal Music Group has announced the launch of Def Jam Africa to support the best in African hip-hop and culture across the continent.

The label launched with some of Africa’s most prominent artists and MC’s such as; VectorCassper NyovestNasty CLarry GaagaBoityNadia NakaiTellamanTshego and Ricky Tyler.

The label will originally be based in Johannesburg, South Africa and Lagos, Nigeria, but will recognise and sign artist talent from across the whole continent.

It was made known on the official Twitter handle of Def Jam Recording: @defjam

Universal Music Group announced they launch of Def Jam Africa A new label division with the continent dedicated to representing the best hip-hip, Afrobests and trap talent in Africa.

Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label

(Cont) The label launches with a flagship roster, that includes some of the most influential, successful and followed African talent including: Boity, Casper Nyovest, Larry Gaga, Nadia Nakai, Nasty C, Tshevi, Tellerman, Ricky Tyler and Vector!”

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